Brand Brand Brand New loan originator- Lion Lender

Brand Brand Brand New loan originator- Lion Lender

Brand Brand Brand New loan originator- Lion Lender

Motivated by the success of electronic banking institutions like Revolut and N26 the group of committed specialists has added their savings that are own money to start out Lion Lender.

The core team is made from specialists that have considerable expertise in finance, IT, marketing, company development, information protection and appropriate. They’ve been originating from worldwide banking institutions, major neighborhood IT businesses, fin-tech company, and electronic marketplaces. Lion Lender could be the first rung on the ladder to produce an electronic bank in Russia.

Their objective would be to boost the monetary literacy of this regional populace. Everyone else needs to have simple and convenient use of economic solutions without borders – global, and comprehend obviously most of the advantages and dangers of lending options.

The organization ended up being established in 2018. Since that time the group ended up being focusing on IT-system, researching the market, item development, etc., plus in 2019 the appropriate entity for operation company had been founded and product sales had been launched. Presently, the united team is comprised of 28 specialists. The mortgage portfolio during the brief moment is EUR 2 million, with profits of almost 100 thousand euros.

“Lion Lender” is definitely a brand that is unusual for the business in Russia. The majority that is overwhelming of MFIs brands in Russia are linked to ‘cash’ or ‘money’. The group made a decision to utilize the approach that is european operating the business enterprise and branding. Furthermore, the scientists unearthed that clients aren’t responsive to the organization title within the loans that are short-term. It’ s most critical to own a beneficial product and marketing that is excellent. Lion being a sign of security, self- self- self- self- confidence, and obligation, that is important whenever using money.

How it operates?

The entire process of acquiring new customers is very right ahead- the prospective client queries for short-term loans online and sees an advertising on the internet after which extends to Lion Lender’s web site.

Then your customer can select the mortgage quantity in addition to loan term they want. The payment terms are visible right away. In the event that customer will follow the terms, he then or she fills when you look at the application because of the private information for assessment and scoring purposes. Lion Lender then makes use of its very own CRM system with outside integrations for operating the scoring model.

The outside databases like ‘Scorista’ solution- the Russian Government Digital Services and credit bureau info is essential to come to a decision associated with the application for the loan approval. In the event that loan is authorized, the customer should signal the contract utilizing the signature that is digital from then on, the mortgage is awarded in moments towards the client’s bank card or account. Most of the procedures just just take less than 20 mins for brand new customers and also a shorter time for consistent consumers.

The sophisticated IT system by having a outside scoring model permits approving loans simply to accountable borrowers. Even repeated consumers feel the scoring system once more. The scoring model is peaceful conservative and rejects significantly more than 90% of the latest applications and over 15% of duplicated applications. Lion Lender intends to take care of the balance between your growth that is high of company together with loan profile quality as time goes on. Nonetheless, whenever loan defaults, Lion Lender utilizes certified debt collectors to have the loan back and minimizes the losings. =


Presently, Lion Lender has almost 10K customers. The goal market is individuals over 30 with family members, whom knows what they desire cash for, simply how much as well as for the length of time. They don’t submit an application for the absolute most or even for a term that is maximum leads to having to pay the mortgage straight right back reliably as well as on time.

The customer that is typical a family members man/woman, 33 yrs old with normal earnings around EUR 550, additional or maybe more training, smartphone and online users. The retention price has ended 50% now. Later on, they’ve been about to raise the coming back clients base to 75%.

The normal earnings regarding the clients is very high and as a result of selected audience, the standard rate for Lion Lender is leaner compared to the industry average of 15.6per cent. More over, the scoring system is performing its task by maintaining the standard price of this borrowers low. The aim is to keep up with the standard rate during the level that is current as this will be a motorist for development within their selected development strategy.

The item

Presently, only 1 item exists for investment- the loans that are short-term the wage (under thirty day period). The attention price is controlled because of the Central Bank of Russia, the mortgage price is restricted as much as 1% per time (up to 365per cent p.a.). This might be based on the competition.

Currently, the group is working constantly to give the chance to offer our customers additional solutions like money-transfer, P2P opportunities, longterm loans with payments and mobile application.

The typical loan for brand brand new clients is around EUR 140, therefore the normal loan amount for perform clients is EUR 210. The absolute most loan that is frequent are investing in bills or even for family members shopping.

Present situation and Future

The Russian marketplace is quite competitive in micro-financing services, it is therefore extremely important to possess a great business structure. The primary rivals would be the solutions which have exactly the same 100% online model as Lion Lender and such young businesses which joined industry recently and currently accomplished quite high brand name understanding, as an example, businesses like PlanetaCash or EpicCash and ‘old dogs’ like Zaymer, Moneza, and Ezaem.

Neighborhood legislation is the challenge that is main Russia. The Central Bank of Russia slice the rate of interest from 1,5per cent each day to at least one% per pay recently and issued brand brand brand new legislative initiatives being great for clients but result in the micro-financing company more difficult.

Because of Lion Lender’s aim that is main a digital bank in Russia they concentrate on the regional company, but as soon as it is accomplished, they will have long-lasting aspiration intends to expand their company abroad.

Let’s welcome the loan that is new on Grupeer platform!