For purposes for this analysis that is content intercourse had been thought as any depiction of sexual intercourse

For purposes for this analysis that is content intercourse had been thought as any depiction of sexual intercourse

For purposes for this analysis that is content intercourse had been thought as any depiction of sexual intercourse

Only a few product that has been taped had been coded. As our focus was on scripted development, we excluded day-to-day news broadcasts, game shows, sports programs and activities, and paid development, along with all types of commercials along with other promotions ( ag e.g., teasers for system programs). Although music videos had been taped, these were coded and analyzed individually for their unique characteristics and tend to be maybe not reported right here. The analyses introduced in this paper, nevertheless, do are the video that is nonmusic from cable music activity channels including talk programs, variety/comedy shows, and truth programs. In addition, indicates that had been incomplete since they started before 3:00 p.m. or ended after 11:00 p.m. are not coded. Finally, episode repeats had been eradicated through the test.

The sample that is final the 2001 2002 period contained 1,276 unique system episodes, whereas the last test when it comes to 2002 2003 period included 1,439 unique system episodes. The test when it comes to second content analysis ended up being notably bigger than the initial 12 months’s test once we produced concerted work in year 2 to make sure that we had three episodes of each and every nonsyndicated show. Despite strict adherence to your sampling plan, extra taping ended up being needed whenever, for instance, brand brand new programs entered the autumn lineup following the start of year to substitute for cancelled programs or once the time and time slot for a string had been changed.


The codebook for the bigger research had been based significantly regarding the factors produced by Kunkel and peers (1999, 2001, 2003) inside their content analyses conducted when it comes to Kaiser Family Foundation. We created extra products, including those on exact same intercourse intimate behavior and sexual talk associated with nonheterosexuals. In comparison to Kunkel and peers, whom used the scene because the unit that is primary of, our content analyses involved coding for sexual content in 2 moment periods of system time. Because scenes differ quite a bit in total and, hence, usually do not offer a continuing device of measure to make comparisons across programs, we utilized a typical coding device centered on time. Coding news development in designated time periods has been utilized often by other scientists conducting content analyses across different system genres including films, detergent operas, and music videos (Hazan, Lipton, & Glantz, 1994; Lowery, 1980; Roberts, Christenson, Henriksen, & Bandy, 2002; Roberts, Henriksen, & Christenson, 1999; Sommers Flanagan, Sommers Flanagan, & Davis, 1993; Stockwell & Glantz, 1997; Terre, Drabman, & Speer, 1991).

For purposes with this content analysis, intercourse ended up being understood to be any depiction of sex, intimately suggestive behavior, or any explore sex or intercourse. To be conservative and prevent overcoding content that is sexual communications about intercourse were differentiated from nonsexual communications regarding love and relationships, that have been perhaps maybe not coded. As an example, a declaration such as “I favor my boyfriend” wouldn’t be coded whereas a declaration such as “I made want to my boyfriend” could be coded.

Exact Same intercourse intimate behavior

Every 2 moment period that were coded as containing one or more kind of sexual intercourse tracked in the primary coding task flirting, kissing, intimate touching, intercourse suggested, sexual activity depicted, as well as other sexual behavior 2 has also been evaluated for the presence of exact same intercourse intimate behavior. Because of this product, programmers utilized a yes/no response format to point whether some of the sexual behavior depicted within the period happened between a couple for the sex that is same.

Speak about nonheterosexual issues that are sexual

Each 2 minute period that was indeed coded as containing one or more example of talk through the intimate talk groups found in the primary coding task ( e.g., reviews about own/others’ intimate actions or passions, speak about sexual activity who has currently occurred, speak about sex crimes) has also been coded for whether some of the intimate talk pertaining to nonheterosexuals. With this product, programmers once once again utilized a yes/no response format to point whether some of the intimate talk reflected the intimate passions or issues of nonheterosexual individuals. Most frequently, such remarks pertaining to gays and lesbians, although sometimes these were related to bisexuals.